About PIC

The Poultry Industry Council (PIC) is a non-profit corporation recognized by Revenue Canada as having charitable status. PIC was officially formed in 1997, the result of a merger between the Ontario Poultry Council and the Poultry Industry Centre. The PIC’s primary activities include encouraging and financing research and education for the benefit of the poultry industry in Ontario. This is made possible through the efforts of a twelve person volunteer Board representing both producers and the poultry industry.

The Role of PIC: To manage Research and Education on behalf of the Poultry Industry in Ontario.

PIC will accomplish its role by;

Identifying the relevant issues by facilitating the development of an industry prepared and supported Research & Education Strategy,

Responding to the industry’s expressed needs through the pro-active management of targeted Research & Education initiatives,

Communicating & coordinating research results to promote their application in the appropriate context and,

Evaluating the impact of Research & Education initiatives in order to be accountable for progress and demonstrate the value from the industry’s investment.

 

Poultry Industry Council elects new Chair

Guelph, Dec 16, 2014 – The Poultry Industry Council (PIC) elected a new chair to lead the organization at the Dec 12th Board meeting. Edward Verkley was elected by the Board to replace Dr. Helen Anne Hudson, Burnbrae Farms, who stepped down after a three year term at the helm. Mr. Charlie Elliott, from Masterfeeds was also elected as Vice Chair of the organization, filling a previously vacant position.

“I am looking forward to this new role and see the tremendous value that PIC plays within our industry”, stated Ed Verkley. “We are working on our governance and ensuring we operate as efficiently as possible for the sector”. PIC is lead through a twelve person volunteer Board representing both producers and the poultry industry. Ed is the Chicken Farmers of Ontario (CFO) representative at the PIC Board and is the CFO Board Director for District 8.

The Poultry Industry Council (PIC) is a non-profit corporation recognized by Revenue Canada as having charitable status. PIC was officially formed in 1997, the result of a merger between the Ontario Poultry Council and the Poultry Industry Centre. The Poultry Industry Council will effectively deliver poultry extension services, event coordination, and project and program management while supporting research capacity for the betterment of the Ontario industry.