The Poultry Industry Council (PIC) is a non-profit corporation recognized by Revenue Canada as having charitable status. PIC was officially formed in 1997, the result of a merger between the Ontario Poultry Council and the Poultry Industry Centre. The PIC’s primary activities include encouraging and financing research and education for the benefit of the poultry industry in Ontario. This is made possible through the efforts of a twelve person volunteer Board representing both producers and the poultry industry.
The Role of PIC: To manage Research and Education on behalf of the Poultry Industry in Ontario.
PIC will accomplish its role by;
Identifying the relevant issues by facilitating the development of an industry prepared and supported Research & Education Strategy,
Responding to the industry’s expressed needs through the pro-active management of targeted Research & Education initiatives,
Communicating & coordinating research results to promote their application in the appropriate context and,
Evaluating the impact of Research & Education initiatives in order to be accountable for progress and demonstrate the value from the industry’s investment.