About the Poultry Industry Council

The Poultry Industry Council (PIC) was officially formed in 1997, the result of a merger between the Ontario Poultry Council and the Poultry Industry Centre. The activities of PIC are made possible through the efforts of a twelve person volunteer Board representing both producers and the poultry industry, along with 3 full-time and 1 part-time staff members.

This past year board members and staff have worked to build a new strategic direction and business plan for the Poultry Industry Council.  PIC’s primary activities and mission changed in 2014.  Amendments to the By-laws and mission were passed at PIC’s AGM in October of 2016 and October 2018.

PIC’s next Annual General Meeting will be held on October 22, 2020.

As of October 2018 PIC’s

Mission Statement

To drive industry success through the provision of highly relevant education extension services, program development, events and knowledge transfer.  This is achieved by using our central industry position and valued partnerships for the benefit of producers and the poultry sector.


To be the preferred provider of education extension services and knowledge transfer to support a strong, successful and sustainable poultry industry.


Partnership…PIC highly values its partners and engages them in all that we do.

Relevant…PIC seeks to be current and highly relevant.

ResponsivePIC seeks to be timely and responsive in everything it undertakes.

UnbiasedPIC’s success is built upon being an unbiased partner for the sector.

Adaptive…PIC strives to be flexible and nimble in serving others.

2018 Amended By-laws

Link to PIC’s October 25, 2018 Amended By-Law  

2018- 2019  Four Primary Strategies for PIC’s Strategic direction.

1) Development and delivery of education and extension programs identified as priorities by the Ontario poultry industry.

2) Planning and coordinating events and discussion forums for the poultry industry.

3) Development and management of  projects for the poultry industry.

4) Develop and maintain sustainable revenue sources.

Link to PIC’s 2019 Annual Report