New Mission Statement - September 2023


Our mission is to help poultry producers be more successful through the adoption of leading practices. We do this by facilitating relevant and practical translation of the latest research and information through effective education and extension services.

New Vision Statement - September 2023


Supporting a thriving, healthy and competitive, Ontario poultry industry.



Partnership…PIC highly values its partners and engages them in all that we do.

Relevant…PIC seeks to be current and highly relevant.

Responsive…PIC seeks to be timely and responsive in everything it undertakes.

Unbiased…PIC’s success is built upon being an unbiased partner for the sector.

Adaptive…PIC strives to be flexible and nimble in serving others.