To drive industry success through the provision of highly relevant education extension services, program development, events and knowledge transfer.

This is achieved by using our central industry position and valued partnerships for the benefit of producers and the poultry sector.


To be the preferred provider of education extension services and knowledge transfer to support a strong, successful and sustainable poultry industry.



Partnership…PIC highly values its partners and engages them in all that we do.

Relevant…PIC seeks to be current and highly relevant.

Responsive…PIC seeks to be timely and responsive in everything it undertakes.

Unbiased…PIC’s success is built upon being an unbiased partner for the sector.

Adaptive…PIC strives to be flexible and nimble in serving others.